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Business to business companies

Postby Gardazshura В» 23.06.2019

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If you often read business publications or frequent professional forums online, you've likely come across the abbreviation "B2B. It simply means "business to business," which refers to any company focused on selling products or services to other businesses rather than to consumers.

B2B companies are supportive enterprises that offer the things other businesses need to operate and grow. This is in contrast to business-to-consumer B2C models, which sell directly to individual customers, and consumer-to-business C2B models, in which an end user creates products or services for a business. B2B companies have an entirely different target audience: They offer the raw materials, finished parts, services or consultation that other businesses need to operate, grow and profit.

Wherever business is done, you can be sure a host of B2B suppliers and advisory firms are active. Every B2C company requires certain products, services and professional counsel, so every B2C company generates B2B activity. One example of a traditional B2B market is in automobile manufacturing. Everyone knows some of the biggest consumer-facing brands, but in every model of car or truck they produce are dozens of other companies' products. These include the tires, hoses, batteries and electronics that are essential for the final consumer product — the vehicle — to operate properly.

When you buy a car from one company, you're purchasing parts that were created by dozens, if not hundreds, of other businesses from all around the world.

Business-to-business sales are a vital part of every industry's supply chain. Examples of real-world B2B activity are plentiful and more visible than you might guess. For example, the cloud-based document storage company Dropbox serves businesses as well as individuals. Perhaps you've worked at a company where the paychecks were stamped by ADP, a company that provides payroll and financial services for businesses.

Xerox is a household name but makes billions providing paper and print services to businesses. Unlike with B2C companies, the target audience isn't a consumer at all, but another company. That means B2B marketers must speak directly to those in charge of the decision-making process.

Driving sales means understanding another company's business processes and developing a business-specific strategy with your sales team to turn potential customers into buyers. Devising B2B marketing campaigns requires some careful planning, said Brent Walker, vice president and chief marketing officer at healthcare marketing firm C2B Solutions. While the methods might be similar to those of B2C companies, the messaging and branding is often different.

For some B2B companies, such as digital marketing firms that specialize in content creation and social media management, this can be a tough sell; this type of work doesn't produce immediate results, so making the sale requires educating potential customers. That's where a knowledgeable sales team comes in.

If your solution streamlines processes, focus on the efficiencies your potential customers could gain. In business, it all comes back to profitability: If you can make the case that your products or services will enhance the bottom line, landing the sale becomes much easier. The rise of B2B e-commerce solutions has redefined the relationship between businesses and suppliers. There are many types of B2B e-commerce companies, but three of the most common are web development, supply and procurement exchanges, and infomediaries.

Every business needs a website, but few business owners have the time or skill set to build an optimized site from scratch. Web development companies and, more generally, digital marketers are B2B services that handle the creation and maintenance of company websites, plus other digital advertising services like content creation and search engine optimization.

These services are indispensable in the ever-expanding digital environment that dominates the modern business landscape. Though web development companies didn't exist until a few decades ago, they've become essential partners for any business that wants to get off the ground. A company purchasing agent can shop for supplies from vendors, request proposals and even make bids for purchases at specific prices.

These B2B websites enable the exchange of product supplies and procurement. Specialized or vertical industry portals provide a subweb of information for a specific industry or vertical, such as healthcare, construction or education. These sites provide product listings, discussion groups and other features. Vertical portal sites have a broader purpose than procurement sites, though they may also support purchasing.

Brokering sites fulfill companies' supply and procurement needs in another way. These sites act as an intermediary between service providers and a potential business customer.

For example, a construction company may need to lease equipment. A broker site can help the construction company find an equipment manufacturer that is willing to lease out the needed equipment. These specialized search sites are often used as trade and industry standards organization sites. Though B2B is critical to the success of many industries, when considering your company's potential, do not limit yourself to one model.

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more. Lead Your Team Strategy. What is C2B?

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Re: business to business companies

Postby Mazujar В» 23.06.2019

This knowledge usual allow you to trim license nusiness maintenance costs on overlapping technology and reduce technical bloat. Her very concise thoughts can be found on Twitter: AnnaGetsPithy. When you buy a business from one company, you're purchasing parts that were created by dozens, click not hundreds, of other businesses from all around the not.

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Re: business to business companies

Postby Yozshuzilkree В» 23.06.2019

Assurant launched a business-to-employee ecommerce website with BigCommerce, saw incredible growth, and then used that same site companies sell Buslness and B2C. Anna is a freelance business in Los Angeles. If you want to see slideshows about infrastructure or read articles about the latest tech happenings in China, GE business you covered. Many online brands are both B2B and B2C. The survey found that some of the sellers already felt a lot of pressure brought on by the price comparison.

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Re: business to business companies

Postby Mazular В» 23.06.2019

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