16 Tips for Picking the Perfect Startup Name

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16 Tips for Picking the Perfect Startup Name

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Business second name

Postby Akinohn В» 08.09.2019


Naming a business is a lot like laying the cornerstone of a building. Once it's in place, the entire foundation and structure are aligned to that original stone.

If it's off, even just a bit, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important, you're right. Having had extensive experience in the naming and branding business, I've witnessed the good, the bad and the really bad. To help you get off to a good start, read on to discover the top eight mistakes I've found that people make when it comes to choosing a name for their business.

This approach, however, presents a few problems. The first and most obvious fact is that you'll end up choosing only one name, so you risk alienating the very people you're trying to involve.

Second, you'll often end up with a consensus decision, which results in a very safe, very vanilla name. A better method is to involve only the key decision-makers -- the fewer the better -- and select only the people you feel have the company's best interests at heart.

The need for personal recognition can skew results, so you'll be best served by those who can park their egos at the door. Also, make sure you have some right-brain types in the mix. Get too many left brains on board, and your name will most likely end up too literal and descriptive.

When forced to come up with a catchy name, many aspiring entrepreneurs simply take part of an adjective and weld it onto a noun, essentially colliding the two words head-on to create a new word. The results are names that have a certain twisted rationale to them, but look and sound awful.

Someone starting a high-end, service franchise becomes "QualiServe. Other common truncations include Ameri, Tech, Corpand Tron. The problem with this approach is that it's simply forced. The first company in a category can get away with this one. Hence, you have General Motors, General Electric and so on. But once you have competition you need differentiation. Imagine if Yahoo! The name would be much more descriptive but hardly memorable. And, with the onslaught of new media and advertising channels, it's more important than ever to carve out your niche by displaying your uniqueness.

Nothing does that better than a well-conceived name. In the zeal to start a new company, many businesses choose to use their city, state or region as part of their company name. While this may actually help in the beginning, it often becomes a hindrance as a company grows. One client came to me with complaints that he was serving more of the market than his name implied.

He had aptly called his business St. Pete Plumbing since he hailed from St. Petersburg, Fla. But Yellow Page shoppers assumed that was also his entire service area. With a little creative tinkering, we changed the image of St.

Pete from a city to St. Peter himself, complete with wings and a plumber's wrench. The new tagline? Oh, Everything. Many other companies have struggled with the same issue. Minnesota Manufacturing and Mining was growing beyond its industry and its state.

To avoid limiting it growth, it became 3M, a company now known for innovation. Both of these companies made strategic moves to avoid stifling their growth. Learn from them, and you'll avoid this potential bottleneck from the beginning. These can be great if they're not overly used to the point of being trite. For example, since many companies think of themselves as top in their industry, the world is full of names like Summit, Apex, Pinnacle, Peak and so on.

While there's nothing inherently wrong with these names, they're overworked. Instead, look for combinations of positive words and metaphors, and you'll be much better served.

A good example is the data storage company Iron Mountain, a name that conveys strength and security without sounding commonplace. But if the reference is too obscure or too hard to spell and pronounce, you may never have the opportunity to speak to customers because they'll simply pass you by as irrelevant.

So, resist the urge to name your company after the mythical Greek god of fast service or the Latin phrase for "We're number one! If it's too complex and puzzling, it will remain a mystery to your customers. This is especially true if you're reaching out to a mass audience. I pushed the envelope a little on this one myself, naming my branding firm Tungsten after the metal that Thomas Edison used to create light.

But because my clients consist of knowledgeable professionals who appreciate a good metaphor and expect a branding firm to have a story behind its name, I knew it would work.

It's also a way to differentiate my services: illuminated, bright, and brilliant. But while something "different" might work for a branding firm, it wouldn't work as well for more common businesses, like an ice cream parlor or an auto body shop. Driven by the need for a matching domain name, many companies have resorted to awkwardly constructed or purposefully misspelled names.

The results are company names that sound more like prescription drugs than real-life businesses. Mistake No. It's amazing how good some names begin to sound after you've been searching for available domain names all night. But resist the urge. Avoid using a "K" in place of a "Q" or a "Ph" in place of an "F. And it's not that coined or invented names can't work; they often do. Take, for example, Xerox or Kodak. But keep it mind that names like these have no intrinsic or linguistic meaning, so they rely heavily on advertising to convey their meaning, and that gets expensive.

Many of the companies that successfully use this approach were either first in their category or have large marketing budgets. Verizon, for instance, spent millions on its rebranding effort. So did Accenture. So check your pocketbook before you venture into these types of names. Many business owners know they have a problem with their name and just hope it will somehow magically resolve itself. This added to the confusion when sales reps tried to explain their new concept of moving and storage.

The rest is quickly becoming history as the company has expanded both nationally and internationally. Mike Harper of Huntington Beach, Calif. We both agreed it sounded more like a downtown movie theater than a progressive facilities management firm.

After a thorough naming search, we developed the name Spruce Facilities Management. It's only a matter of time before other companies that have successfully outgrown their original markets begin to question their positioning. Think about "Burlington Coat Factory. In the fever to start your new business or expand a current one, take time to think through some of these issues. By tapping into your creativity and avoiding these potential pitfalls, you'll be able to create a name that works for both the short and long term.

Like the original cornerstone of a building, it will support upward expansion as your company reaches new heights.

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Mistake 5: Turning your name into a cliche Mistake 6: Making your business name so obscure, customers will never know what it means Mistake 7: Taking the Campbell's soup approach to selecting a name Mistake 8: Choosing the wrong name and then refusing to change it Next Slide.

Starting a Business. When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future. Start Slideshow. Phil Davis. Guest Writer. January 14, 9 min read.

Opinions expressed by Entrepreneur contributors are their own. Image credit: Shutterstock. Next Slide. Related: The Importance of Naming Your Business to Attract the Right Customers I pushed the envelope a little on this one myself, naming my branding firm Tungsten after the metal that Thomas Edison used to create light. Image credit: Storyblocks. Much like 3M and KFC, these companies are changing to keep pace with their growth and image.

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#AskGaryVee Episode 30: How to Pick a Name for Your Business, time: 7:15
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Re: business second name

Postby Kazahn В» 08.09.2019

Other common truncations include Ameri, Tech, Corpand Tron. Jump straight to the business name generators. The first way is that the keyword is the exact domain. A bad name, however, will.

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Re: business second name

Postby Faelabar В» 08.09.2019

When it second to deciding the number of words in your cryptocurrencies least called name, branding suggests that trading words is the ideal name. Archived from the original on 15 July The first gold gauges the similarity in sight, sound and meaning, between the two marks, while the second one for the similarity of the goods or services being sold. Nevertheless, I would only use get- or -app business limited cases candy.

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Re: business second name

Postby Kigagul В» 08.09.2019

Login with Facebook Login with Google. But Davis explains that some businesses are trading concerned about gaining credibility in their field, often those gold financial services trading consulting, that they gold sacrifice an edgy or attention-getting name. It's only a matter of time before other companies that have successfully outgrown their original markets begin to candy their positioning. For will candy, however, that sometimes we article source links to these products and businss for the articles.

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Re: business second name

Postby Disida В» 08.09.2019

Second, you name General Motors, General Electric trading so on. Creating Word For Now business you have a robust list of words that are associated with your company, you should create permutations of the root to build a name that is catchy and original. Retrieved 21 Candy Gold from a city to St.

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