How to make Turkish delight: Recipe and history

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Business delight recipe

Postby Vomuro В» 03.10.2019

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A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. To gain a lifelong customer, a business has to embrace customer delight. This concept is more than a fluffy catchphrase — when taken seriously, customer delight is the force behind lifelong customers. Going above and beyond to create impeccable shopping experiences leaves a powerful impression on your buyers.

Feeling appreciated, customers are driven to return to your business and continue making purchases. Customer delight simply means to create outstanding experiences for people in an effort to create and nurture lasting relationships.

Delighting customers usually happens through the use of gifts, rewards, communication, and with the help of your team. When you invest in customer delight, you invest in your business. To put things into perspective, consider the following statistics from Help Scout :.

There are a lot of inexpensive and easy customer delight ideas you can try in an effort to boost repeat business and customer loyalty. In this age of automation and instant gratification, a little personalization goes a long way.

This customer delight idea is pretty simple: every time a first-time customer buys a product from you, send them a handwritten card thanking them for their business. An example of a handwritten thank you card from When I Work. No time to handwrite cards all day long? Pick a customer that is actively using Twitter and make sure to mention their Twitter handle in your tweet. Alternatively, you could use a social media monitoring tool like Hootsuite or Sprout Social to find and respond to new customers who are already talking about you.

Implementing this tactic on a regular basis is a great way to show current and future customers that there are actually real, caring human beings behind your ecommerce store. Not sure how to get something like this off the ground? Look into tools like ReferralCandy or FriendBuy —they make it incredibly easy to get programs off the ground.

Implementing this idea is simple: all you have to do is commit to regularly sending surprise gifts with branded swag to random customers on a regular basis.

An example from Hometown Comfort. Never made shirts or branded swag before? If you see an opportunity to send a special gift to a customer based on something you see in a tweet, go for it! You can go above and beyond to delight them by gifting them a Fandango gift card for dinner and a movie.

One of the best and most effective ways to invest in customer delight is by committing to honesty when it comes to communicating with customers. If you can avoid it, try not to make this email seem automated even if it is. An example of an authentic conversation that Everlane had with a customer.

Want to make your customers smile? Delight them with free shipping! Go out of your way every so often to show loyal customers that you appreciate their business by sending them an email campaign offering a free shipping promo code.

A free shipping campaign example from West Elm. As an ecommerce business owner, you can take advantage of this truth in a number of creative ways.

When it comes time to send your products out to your team of VIP Product Testers, make sure to document the process and share on social media with your followers.

For example, you could send a plain-text, personalized thank you email that comes from the CEO as soon as someone becomes a customer.

You could also send a personalized email from the CEO when you want to announce the launch of new products or special campaigns. Another great ecommerce customer delight idea worth testing involves sending special gifts to a select group of random customers who have bought from you in the past.

Once you have your list compiled, send them a free product with a note thanking them for being your customer in the past. A lot of startups and ecommerce companies in recent history have been building business models centered around social entrepreneurship—the idea that in addition to making and selling products, you also are committing to using part of the profits you make to support a specific cause.

The best and most well-known example of a company investing in this type of business model is TOMS. As an ecommerce business owner, you can piggyback off of this idea, but start on a much smaller scale. Steamm provides polio immunizations for every bottle of espresso purchased. Delight your customers by supporting a cause that you care about, or one that aligns closely with the type of product you sell.

Another trend that has been becoming more prevalent in the ecommerce world involves sending free samples to customers before they buy. This obviously takes more planning, coordination, and available inventory, but when done right it can be a fantastic way to delight customers, build loyalty, and boost sales.

Warby Parker sends customers 5 samples to try before they buy. You might be a little confused at the title of this customer delight idea, but stay with me. If your business is like most businesses, your employees are a huge part of your ability to succeed and grow. Reach out to them and ask them for the name of their favorite coffee shop or restaurant in the city where they live. Use Postmates to deliver your local gifts to customers.

As mentioned in the introduction, customer delight is all about creating outstanding experiences for your customers. Unboxing experiences have the potential to go viral in the right situations, especially as photo-sharing sites like Instagram and Snapchat continue to grow in popularity among savvy consumers of all ages. An example of a branded box from Trunk Club. More and more companies have been investing resources into creating branded packaging in recent years as a way to excite customers and differentiate from competitors.

A little extra effort and attention can go a long way in the minds of your customers. Similar to our thank you note example from earlier when someone makes a purchase it is delightful to receive something unexpected. You can combine this with your handwritten thank you notes as well, like karmic, who sent over a handwritten thank you note, stickers, and a T-shirt. Offering to feature someone on your blog is another way to delight your customers.

Find a customer who is getting the most out of what you offer and seeing positive results. This is a great way to show customers how well your product performs when being used to its fullest potential, and the customer providing the testimonial will be able to plug their business as well.

Whether that idea meshes perfectly with their purchase or not, they will always let you know. Direct customer feedback is one of the most powerful tools in product development. But how do you make that process delightful? Be honest. Providing clarity and advanced notice of any upcoming releases is a good practice.

Always thank them for bringing this to your attention and make sure that you collect their email address. That way, you can get in touch with any customers who reached out once changes have been made to your product or new features are released. You can make a customer feel more valuable when they provide you with feedback and it is addressed in an open and honest way. When you change that thought process from making a sales to building relationships being delightful is simple.

Celebrating the anniversary of a sale shows your customers that their purchase truly matters. That purchase marked the beginning of a new stage in your relationship. When you acknowledge this fact it reminds the customer why they made that choice in the first place.

You know how your product works better than anyone. Try including some product recommendations in your monthly newsletter, or show how you used a particular product successfully. You can also use this as a way to feature any new integrations with your service and get feedback on how to improve them. Each customer has their own ecosystem of products, platforms, and services to use every day, and your suggestions might be exactly what they need to make things run a bit more smoothly.

Check out these email signature videos from Wistia. By adding a quick video to their Customer Success Coach emails, they were able to introduce themselves, make a connection, and add a little personality in less than a minute. These videos helped Wista increase initial engagement with this email and keep their email subscribers engaged longer. Another great way to delight your customers is connecting them with other people who share their passion.

You can create a space for your customers to interact with you as well as each other using a number of different platforms. This can be as simple as a private Facebook group or a forum on your website dedicated to customers. You can use this platform to offer a special sale for existing members, or submit new product ideas to your previous customers for feedback.

Including them in the conversation helps build better, long-lasting relationships. Those relationships will only grow as you continue connecting directly with an audience. These can be big wins like getting opens on your first email newsletter, or small steps to being successful, like making a payment on your first invoice. You can also use the milestones to help remind customers how they can move forward, like Evernote in this example from the Appcues blog. What other customer delight ideas have you tried or heard about?

Tell me in the comments below. All rights reserved. Use of this site is subject to express terms of use. By using this site, you signify that you agree to be bound by these Terms of Service. Skip to content. William is also a contributor to leading publications like The Next Web , Search Engine Journal , Social Media Today , and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding.

Growth Strategies. Sell everywhere, painlessly. Be up and running today. Built with. Facebook Instagram Twitter Linkedin.

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Re: business delight recipe

Postby Akinojind В» 03.10.2019

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Re: business delight recipe

Postby Mazule В» 03.10.2019

Make the celebrations truly special with these Christmas recipes that are quick and easy to make with ingredients that will make them sizzle. These videos helped Wista increase initial engagement with this email and keep their email subscribers engaged longer. An example from Hometown Comfort.

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Re: business delight recipe

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Re: business delight recipe

Postby Nejas В» 03.10.2019

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Re: business delight recipe

Postby Arashijas В» 03.10.2019

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Re: business delight recipe

Postby Mirg В» 03.10.2019

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Re: business delight recipe

Postby Mezigis В» 03.10.2019

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Re: business delight recipe

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Re: business delight recipe

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Re: business delight recipe

Postby Zulkikree В» 03.10.2019

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Re: business delight recipe

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Re: business delight recipe

Postby JoJozragore В» 03.10.2019

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