The little yellow smiley face: When business people exploit creatives

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Business ideas

The $500m smiley face business

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Business ideas smiley faces

Postby Fenriran В» 12.11.2019

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Some departments overlapped, everyone was trying to protect their job, so putting the different companies together created some friction among staff. So they got a local designer, Harvey Ball, to design a graphic symbol that would raise staff morale. Guarantee Mutual. State Mutual of America. In his son, Nicolas, took over and The Smiley Company became massively successful worldwide.

So the little yellow smiley face made millions for the American brothers, millions for the French family, millions for WalMart, and millions for the lawyers. When you look at the people at the top of holding companies, the people earning multi-million salaries are not the people having ideas. The lesson is actually how you allocate copyright on client work i. This should be a staple of all contracts between creative and client. Do you think the genius of Steve Jobs was in drawing an Apple?

Anyone can design logos and graphics. To develop a brand and a business requires a lot of creative talent. No one is waiting for you to sell them stuff, competition is harsh. There is more intelligence and creativity in entrepreneurship than in designing a circle, two points and an arch. Email Address optional. Website optional. Notify me of followup comments via e-mail. In , several American insurance companies had been merged together.

Management wanted to stop this overflowing into customer contact. They needed a way to remind staff that the customers must feel valued at all times. And Harvey designed a little badge for staff to wear. On the front it was just a simple yellow smiley face: two dots for eyes and a curve for a mouth. But everyone who saw them loved them and wanted one. So 10, more were made. Then another 10, The little yellow smiley face became so popular everyone who saw it wanted one.

They sold 50 million items in their first year. Then a Frenchman, Franklin Loufrani, copyrighted the yellow smiley face in other countries. In , Walmart began using the yellow smiley face in its advertising in America, The French Smiley Company sued them. The case dragged on for 10 years and made a lot of lawyers very rich. But eventually, as expected, WalMart won. In fact a lot of people got very rich from the little smile symbol.

All except for the person who designed it in the first place, Harvey Ball. And the people who profit from ideas are usually business people, not creative people.

Which is a good lesson about what we do. They are the people who know how to profit from other people having ideas. Related Content. Many young creatives are like 'untrained children' without any pride in their work Opinion. Share Tweet Share. Comments: 2 Add Comment.

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Re: business ideas smiley faces

Postby Fenrit В» 12.11.2019

Join Now. Smiley-ball in glasses read red book, illustration additional Smiley Face. For more information on our data policies, please visit our Privacy Policy.

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Re: business ideas smiley faces

Postby Gonris В» 12.11.2019

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Postby Shakaran В» 12.11.2019

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Re: business ideas smiley faces

Postby Maujinn В» 12.11.2019

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Re: business ideas smiley faces

Postby Samuzuru В» 12.11.2019

EPS file ideas. There was no brand name, no company — just a smiley. Entrepreneur members get access to exclusive offers, events faces more. Do you think the genius of Steve Jobs was in drawing an Business

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Re: business ideas smiley faces

Postby Tekazahn В» 12.11.2019

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Re: business ideas smiley faces

Postby Gule В» 12.11.2019

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Postby Maukasa В» 12.11.2019

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Re: business ideas smiley faces

Postby Dabar В» 12.11.2019

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Re: business ideas smiley faces

Postby Dolmaran В» 12.11.2019

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Re: business ideas smiley faces

Postby Nikolkree В» 12.11.2019

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